Mastering Your Legal Niche: The Power of Niche Selection for Lawyers
"Specialization is the key to success in many areas. You can be average in many things, but you only need to be extraordinary in one thing." - Unknown Take a moment to consider your website. If you are like most professionals, your website probably talks about all the different practices you focus on, the different topics of discussion, and maybe even multiple practice areas that are completely unrelated. If you consider this from your prospect's view, it's almost certainly overwhelming. Not only can they NOT find the terms they understand (you have dissolution, they know divorce; you have Intellectual Property, they know trade secrets; etc.), the typical website has a minimum of 10 practice areas. But what if you considered things from the prospect-client point of view? What if you made everything you do simple to understand and not loaded with a dozen or more practice areas? The fact is, we've seen a growing trend emerging – the pursuit of a niche within a pract...